Event Testimonials

“It's not the easiest thing for me to get into SF early in the morning for Gather ‘Round the Guru, but I keep doing it.  Every time I leave I am happy I made the effort. The Guru series is thoughtful, interesting, and straight to the point.  I come away with specific things to do and implement for my business, and my life.”   Mike Birdsall

Alder Yarrow leads a secret double life. 

By day he helps companies improve their customer experiences as the principal of HYDRANT, a consulting firm he founded in 2005. 

By night, he is the world's leading wine blogger, and a well known wine critic at his website Vinography.Com.  From 9 to 5 you will find him meeting with Fortune 1000 companies to help them redesign their web sites, software user interfaces, product packaging, collateral, brand identities, and other elements that make up their customer experiences.

But when the sun goes down (and his daughter is tucked into bed), the laptop and the wine glasses are put to work, and he becomes the voice of Vinography for thousands of wine lovers who visit every day to read his thoughts, tips, and reviews. 

Alder joined EOSF in 2006, and currently serves as the Member Integration Chair on the Board of Directors.