Jordan Eisenberg, UrgentRx
Many entrepreneurs create compelling products and financially successful companies; Eisenberg has done both, while also saving lives. The founder of UrgentRx made local news earlier this year when his product—a credit card–size packet of flavored, powdered aspirin that is absorbed into the bloodstream quicker than pills—was used to treat a skier in Vail who suffered a heart attack on the slopes. Ski patrol had begun to carry the powder for first aid because it works its magic up to three times faster than the pill, rendering it a godsend in emergencies like on-slope coronaries. The packets retail at numerous grocery and pharmacy chains ($4.95 per five-pack)—an emerging ubiquity that might make Eisenberg a household name, and turn major headaches into minor ones. www.urgentrx.com